Tag: marketing
How To Modernise Your Business
Are you looking to modernise your business? It is important to always be looking for ways to update the business, especially when so much has changed in the last two years as a result of the pandemic. Many aspects of business have changed forever due to COVID-19, but this is not the only reason that […]
5 Tips to Launch a New Soft Drink Which Stands Out
Beginning any new business needs financial planning, an effective marketing strategy, and a whole lot of work. That’s for a standard business. When it comes to launching a drinks brand, however, there’s even more you have to take into consideration. Certification, safety, labeling, developing a product that appeals both aesthetically and in taste – the […]
Why Surveys Should Still Play a Big Part in Your Marketing Plan
Marketing, in essence, relies on you making an assumption about a customer. It’s about understanding what they want and coming up with a plan of how to deliver it to them. That assumption has to be based on more than just a hunch, though. Your instincts have to be backed up by data and, in the […]
The effects of globalisation on marketing
Globalisation has changed the way that business is conducted and, as a result, marketing has had to adapt to meet the circumstances of the modern age. Campaigns now need to take into account the fact that many companies operate across national boundaries and have to cater for markets across different continents and time zones. In […]
